Planning and Research
Strengths:
*Took feedback for their work.
* Researched into similar products and looked at a potential target audience.
*Their work was done in the time given.
*When forming ideas it was layed easy to read and had valid ideas.
12
Weaknesses:* There were very few examples.
*The research into other products and their possible target audiences was limited.
*When forming ideas for their opening it lacked explaination of ideas.
Production/Construction:
Strengths:
*Effective graphics.
*Varied range of shits.
*Aimed to do something that would requiere alot of effort.
*Sound that went with the images was appropriate for the task.
*Framing of shots included and excluded appropriate elements.
27
Weaknesses:
*The prop wasn't very clear in the shot.
*The shots although varied needed to be more precise.
*The plot didn't seem very clear.
*The mise-en-scene was poor.
Evaluation:
Strengths:
*Understood their audience.
*Basic explaination of choices made and their outcomes.
*Was able to discuss their representation well.
*Had basic ability to communicate.
*Good skills used in the digital technology and ICT evaluation.
9
Weaknesses:
*Correct terminology was limited.
*Fails to precisley evaluate aspects of their work such as music and camera techniques.
*Lack of good explaination.
Candidate 2:
Planning and Research
Strengths:
*Brilliant use of examples.
*Clear and understanding of points.
*Brilliant research into similar products and the target audience.
*Excellent level of care in the presentation and planning.
* Excellent time management.
* Excellent work on drafting.
20
Weaknesses:
*N/A
Production/Construction:
Strengths:
*Varied shot types.
*Excellent editing
*Meaning of the editing was evident to the viewer.
*The shooting material was appropriate for the task set.
*Excellent framing of shots.
*Steady shots.
*Excellent camera techniques.
19
Weaknesses:
*Certain sound effects didn't appear appropriate with the editing.
Evaluation:
Strengths:
*Excellent understanding of issues around audiencece and technology.
* Excellent ability to refer to choes made and outcomes.
*Excellent skills in the use of digital technology and ICT in the evaluation.
*Excellent undertsanding of representation.
* Excellent understanding of their development from preliminary to full task.
20
Weaknesses:*Background noise/disturbance in final evaluation distracted the candidate from their evaluation.
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